Jan 19 2012

Blizzard Incorporating In-Game Ads Scheme for “Titan”

Posted by Lucinda Rennie in Hardware News

Blizzard’s next-gen MMOG codenamed “Titan” will feature in-game ads to enhance the gameplay experience.

Keen eyes have spotted a job listing on Blizzard’s website that is looking for a franchise development producer. The individual selected for this job will be responsible for working with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment’s next-gen MMO. In other words, Blizzard’s “Titan” (codename) will sport in-game advertisements, whether it’s a billboard or a bottle of Coke.

There’s speculation that this little nugget of information points to a current or somewhat futuristic setting. It could also mean that due to its “casual” nature, Activision Blizzard is looking for a little financial help as id Software did for Quake Live.

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